Most tourism ads display vast vistas and towering cityscapes. Not in this campaign. For Visit Dallas, we flipped that conventional idea on its head by cropping in and enticing potential visitors to take a closer look at the infinite nuances and possibilities that our city has to offer. The chill of a perfectly-mixed margarita. The hypnotic harmonies of an outdoor concert. The heart-stopping drama of a Mavericks game. It’s the little things that make the biggest impact. Dallas is in the details.
(While working at TracyLocke)