Galaxy S7 VIP Kit
For the Galaxy S7 launch, we created VIP kits that housed Samsung's latest and greatest tech, including the Galaxy S7, Gear VR, Gear S2, and Level Pro headphones and sent them out to big-time influencers including Mark Zuckerberg.
Bronze – 2017 Addys
Samsung 8K TV Retail Kit
50 years ago, people gathered around their televisions to watch mankind’s first steps on the moon. For the anniversary of this momentous event in human history, Samsung launched a campaign centered around the Apollo 11 mission. With their QLED 8K TV equipped with AI Upscaling, people could now watch the archival space footage like never before in stunning 8K resolution.
To play off of the campaign, we created Mission Kits to educate our retailers on selling Samsung’s latest and greatest television. Kit contents included a video brochure that played the latest Samsung “Making History Again” spot, an Apollo lunar module USB loaded with demo content and sales information, and a sleeve of playful “moon rock” candy.
Awards:
Gold – 2020 Addys
Silver – 2020 District Addys
(While working at TracyLocke)