Pepsi
Winter holidays drive significant foot traffic to retailers, always providing an opportunity for Pepsi to activate in a way that helps them stand out on the shelves. Utilizing thermochromic ink, generic Pepsi cans could be transformed into festive scenes when chilled to provide customers with a holiday surprise right out of the fridge.
Mountain Dew
For the holidays, we created a concept that equipped consumers with the tools necessary to create classic or custom holiday greetings using Mountain Dew cans. Cans can be mixed and matched to create one-of-a-kind phrases and messages that could be deemed either naughty or nice.
(Concepted while working at TracyLocke)