Any loyalty program can give you freebies for purchasing product. We set out to revamp Krispy Kreme Rewards to be rewarding in more ways than one—creating crave-able and joy-filled moments with our doughnut lovers on top of standard redemption. That meant rebranding and relaunching with shareable rewards to gift to a friend, tasty challenges to earn a spot in The Inner Circle, and exclusive perks to have a say in what comes fresh off our glazer next. Krispy Kreme Rewards is truly the sweetest rewards program around.
(While working at TracyLocke)