In order to infuse the Audi brand and their forward-thinking mentality into the dealership, we created an interactive display to assist in the car-buying process. Equipped with model-specific pages, innovation experiences, and highlighted offers, shoppers could explore and learn Audi’s offerings and technology no matter where they were in their path to purchase.
(While working at TracyLocke)
Design isn’t just my job. It’s my passion. Not every project is part of some big, elaborate ad campaign. Over the years, I've created some pretty fun projects and personal work I’m pretty pumped about.
I’m also working to improve my motion graphic’s skillset. Reel to the right!
From locker room to living room, this limited edition packaging was developed for the Tito’s Game Day Sweepstakes to help die-hard fans host during football season. Lockers were equipped with a 1L bottle of Tito’s Handmade Vodka and play-by-play batch cocktail recipe cards to serve up any watch party crowd with ease.
Awards:
Gold – 2024 Addys
Silver – 2024 District Addys
(While working at TracyLocke)
The months leading up to the launch of a new Samsung product can be a bit chaotic. We had to work diligently to position the latest tech, features, and differentiators through a vast series of in-store and online elements including sizzle videos, sales kits, in-store table designs, digital web packets, landing pages, collateral, and more. I've executed creative for the launch of 25+ iconic mobile devices, tablets, wearables, PCs, and TVs in addition to numerous other mid- and low-tier products over my 6 year stint on the account.
(While working at TracyLocke)
How can we take a traditional shoe care brand from Oxfords to Jordans—appealing to the modern sneaker head?
The Opportunity - When a new pair of limited edition sneakers are released, websites and apps are flooded with hopeful customers looking to cop the latest drops. Unfortunately, most sneaker fanatics are left empty handed, with their only option being to purchase through resellers who flip the product with a huge markup. Because of this, most rare shoe stock never leaves the closet, sitting on the shelf as an investment, never to be worn.
The Idea - Kiwi’s Dirty Shoe Drop changed that, while gaining relevancy in sneaker culture, by putting high-demand kicks back on people’s feet where they belong.
Kiwi secured scarce footwear, dirtied them up, and sent them out with their shoe cleaning and protection products. This way, customers could experience the product first hand while building the confidence to wear their favorite shoes.
(While working at TracyLocke)
We brought Audi’s history of progress to life through a series of posters celebrating specific vehicles that have been milestones for the Audi brand. I completed posters for the Audi Quattro, Audi TT RS, Audi 100 S Coupé, and the much-anticipated Audi e-tron. My fellow artists, Anthony Franzino, Josh Dumond, and Nick Kidd, also took part in the poster series, spanning other models all the way back to when Audi was Auto Union.
Awards:
Gold & 2 Silver – 2018 National Addys
Silver – Graphis Poster Annual
Silver – Graphis Design Annual
Gold – DSVC Show
Published in Lürzer's Archive’s 200 Best Illustrators
Featured on Ads Of The World
(While working at TracyLocke)
As the AOR for la Madeleine French Café, we strive to continually push past the ask by offering up forward-thinking solutions to help drive traffic and increase sales.
From redesigning classic French advertising posters to hang in store to constructing a packaging solution to position Mimosas heroically at register (increasing sales 10x during testing) to creating a set of postcards to remind recipients that “France Isn’t So Far Away” to… (well you get the idea), we aim to be the best brand partners that we can possibly be, while making some pretty cool shit along the way.
Awards:
Poster Series – Gold – 2022 Addys
Poster Series – Silver – 2022 District Addys
Postcards – Gold – 2022 Addys
Postcards – Bronze – 2022 District Addys
Mimosa Kit – Bronze – 2023 Addys
Macaron Packaging – Bronze – 2023 Addys
Campaign – Bronze – 2023 Reggie Awards
Illustration Series – Gold – 2024 Addys
(While working at TracyLocke)
(Other contributing artists to poster series: Brynner Alrdrich, Andrea Eaves, Reagan Klancnik)
Galaxy S7 VIP Kit
For the Galaxy S7 launch, we created VIP kits that housed Samsung's latest and greatest tech, including the Galaxy S7, Gear VR, Gear S2, and Level Pro headphones and sent them out to big-time influencers including Mark Zuckerberg.
Bronze – 2017 Addys
Samsung 8K TV Retail Kit
50 years ago, people gathered around their televisions to watch mankind’s first steps on the moon. For the anniversary of this momentous event in human history, Samsung launched a campaign centered around the Apollo 11 mission. With their QLED 8K TV equipped with AI Upscaling, people could now watch the archival space footage like never before in stunning 8K resolution.
To play off of the campaign, we created Mission Kits to educate our retailers on selling Samsung’s latest and greatest television. Kit contents included a video brochure that played the latest Samsung “Making History Again” spot, an Apollo lunar module USB loaded with demo content and sales information, and a sleeve of playful “moon rock” candy.
Awards:
Gold – 2020 Addys
Silver – 2020 District Addys
(While working at TracyLocke)
Most tourism ads display vast vistas and towering cityscapes. Not in this campaign. For Visit Dallas, we flipped that conventional idea on its head by cropping in and enticing potential visitors to take a closer look at the infinite nuances and possibilities that our city has to offer. The chill of a perfectly-mixed margarita. The hypnotic harmonies of an outdoor concert. The heart-stopping drama of a Mavericks game. It’s the little things that make the biggest impact. Dallas is in the details.
(While working at TracyLocke)
36 million US adults cannot read or write beyond a third grade level. Dollar General's Literacy Foundation was built to combat that statistic. In order to spread the word about this educational issue and increase support to local literacy programs, we launched their most successful fundraising campaign to date, The Yellow Glasses Project, which garnered over 36M impressions and over 1.2M in donations.
(While working at TracyLocke)
Pepsi
Winter holidays drive significant foot traffic to retailers, always providing an opportunity for Pepsi to activate in a way that helps them stand out on the shelves. Utilizing thermochromic ink, generic Pepsi cans could be transformed into festive scenes when chilled to provide customers with a holiday surprise right out of the fridge.
Mountain Dew
For the holidays, we created a concept that equipped consumers with the tools necessary to create classic or custom holiday greetings using Mountain Dew cans. Cans can be mixed and matched to create one-of-a-kind phrases and messages that could be deemed either naughty or nice.
(Concepted while working at TracyLocke)
Any loyalty program can give you freebies for purchasing product. We set out to revamp Krispy Kreme Rewards to be rewarding in more ways than one—creating crave-able and joy-filled moments with our doughnut lovers on top of standard redemption. That meant rebranding and relaunching with shareable rewards to gift to a friend, tasty challenges to earn a spot in The Inner Circle, and exclusive perks to have a say in what comes fresh off our glazer next. Krispy Kreme Rewards is truly the sweetest rewards program around.
(While working at TracyLocke)
This is that whole “but wait, there’s more” section. Have a look around.
Pizza Hut: Pizza City Box
Evergreen box design for the future citizens of Pizza City
Pizza Hut: TMNT Boxes
Promotional box design for the heroes in a half shell
Design Collective
Agency video to showcase in-house service offerings across the spectrum of commercial creativity
Audi Air Quattros
High-performance sneakers constructed with seatbelt straps and road-gripping tire tread
JBL x Giannis
Pregame ritual pre-roll spots (played during esports stream) featuring NBA Superstar Giannis Antetokounmpo
Pepsi x Smirnoff Mini Mixers
Product innovation to quickly create perfect cocktails utilizing Pepsi Mini cans and flavored Smirnoff shot tops.
(While working at TracyLocke)
Branding is one of the most important tools in marketing your product or service. It's your first impression, your chance to give prospective consumers insight into your business, and your opportunity to stand out amongst the competition. Here, you’ll find a variety of logo marks and branding elements that I’ve created for a number of clients in a variety of industries.
